RESEARCH PAPERS SALES PROMOTION EBOOK DOWNLOAD

Over the last three decades, there have been numerous academic papers in define a sales promotion as “an action-focused marketing event whose purpose. significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional. This paper investigates the effectiveness of select sales promotional tools in generating different buying behaviors. The study reveals that sales.


RESEARCH PAPERS SALES PROMOTION EBOOK DOWNLOAD

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RESEARCH PAPERS SALES PROMOTION EBOOK DOWNLOAD


The scale has been adopted from research paper of Shi et al The questionnaire was divided in three parts.

  • The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive Company
  • Impact of Sales Promotion on Brand Loyalty and Brand Choices Research Papers -
  • Impact of Sales Promotions on When, What, and How Much to Buy
  • The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive Company
  • Effects of Internet Sales Promotion on a Differential Advertising Model
  • Discrete Dynamics in Nature and Society

The first part contained the qualifying questions to check whether the respondents purchase the branded clothes and visit the branded apparel retailer or not. It also contained other questions like shopping frequency and spending per visit.

The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive Company

The second part contained questions to collect the responses on research papers sales promotion sales promotional schemes on research papers sales promotion like visiting the store, purchasing the product, spending more, earlier than planned, brand switching, trial and buying more quantity.

The third part of the questionnaire contained demographic information of the respondents. To collect the response, the respondents were shown three sales promotion schemes one by one.

After presentation of one scheme, they were asked to mark their response for that particular sales promotion scheme on 5-point Likert scale. This process was repeated for all the three sales promotion schemes.

The images of three sales promotional schemes are given in Annexure. The effectiveness of promotional tools was analyzed in two different ways.

First, the five different buying behavior habits induced by promotional tools were compared. Through this comparison, the five different behavior responses for each of the five tools were ranked.

Promotions

Result The Table 1 shows the demographic detail of the respondents: The cronbach alpha co-efficient was 0. To check the effectiveness of the various sales promotional schemes in inducing various buying behavior, Freidman t-test was used for discount, price off and research papers sales promotion one research papers sales promotion one free offers.

As shown in Table 2, the discount has been found effective in inducing store visit, purchasing and buy earlier than planned but not effective in inducing more spending, stockpiling, brand switching and product trial.

As shown in Table 3, the price off has been found effective in inducing store visit, purchasing and buy earlier than planned but not effective in inducing more spending, stockpiling, brand switching and product trial.

RESEARCH PAPERS SALES PROMOTION EBOOK DOWNLOAD

As shown in Table 4, the Buy-One-Get-One Free has been found effective in inducing store visit and purchasing and but not effective in inducing buy earlier than planned, more spending, stockpiling, brand switching and product trial.

Discussion The result of Friedman test shows that discount has been found research papers sales promotion in inducing store visit, purchase and buying earlier than planned.

The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive Company

So, Hypothesis H1 aH1 b and H1 c has been accepted. The research papers sales promotion is found less effective in inducing spending more, stock piling, brand switching and product trial. Hypothesis H1 dH1 eH1 f and H1 g has been rejected. The result of the hypothesis is shown in Table 5.

Discount is the simplest form of sales promotion tool and very easy to understand. Generally, customers respond positively to research papers sales promotion as it gives instant rewards.

Effects of Internet Sales Promotion on a Differential Advertising Model

As discount is offered for the short period of time, it motivates customers to buy earlier than planned because offer may vanish after certain period of time.

The result of Friedman test shows that price off has been found effective in inducing store visit, purchase and buying earlier than planned. So, Hypothesis H2 aH2 b and H2 c has been research papers sales promotion. The price off is found less effective in inducing spending more, research papers sales promotion piling, brand switching and product trial.



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